Joy App
Everyone could use an extra set of hands, and that’s exactly what Joy is. Joy is a digital personal assistant, connecting you with real people to takecare of your daily tasks, helping you accomplish more throughout your day - leaving you with more time to do what’s most important to you.
South African company PLP Group wanted to expand the reach and use of their corporate app, Hey Jude, and move into the consumer facing realm. The goal was to create a brand and design for the app that integrated into the daily life of the consumer, without the typical distractive features most apps create that take you away from reality.
The colours are tame, neutral - and chosen with purpose. So much of our time spent on our devices goes towards social media or apps that are constantly pushing bright colours, and spiking our dopamine.
With Joy, there are no distractions.
And the name? It’s as simple as ‘what should the app make you feel?’
Joy.
Role: Art Director, Designer
Client: PLP Group
Agency: Yonge & Eist Agency
Year: 2023